From what I observed after buying the watch in its first week of release that they had a scratchy start. App was limited in functionality and the watch was unreliable. Just by the software updates on both app and watch (firmware), they improved the usability multifolds. On many occasions, Dev team manager contacted me directly to obtain feedback and then in promised timeframe, implemented all of them. I have no hesitation in recommending AllMyTribe to parents and children wanting to use a reliable Aussie smart watch with tracking and calling ability. If any issues, contact their support team, they are very responsive and capable.