I decided to purchase one of these watches for my sons 10th birthday, we don't believe he is old enough to have a phone but this is a fabulous compromise. I love being able to contact him and he be able to contact me if he needs too but knowing he can't have the access to all that a phone offers these days was perfect for us. It was so easy to set up, it's so easy to use. I love how it offers digital and analogue time. Seriously amazing and well worth the money!!! Congratulations to the creators of these!