I purchased the watch for my son's 9th birthday a month ago and we could not be happier. We were adamant about him not having a phone but wanted a device where he could contact me when he's at his dad's and he could contact his dad when he's with me. This watch has so many great features, but we particularly like the GPS locator and the ability to tailor the text messages. We are on a $10 per month Belong plan which allows unlimited calls and texts. Perfect! The watch gives us peace of mind that he can contact us whenever wants or needs to. You're awesome All My Tribe!